As a marketing professional working in commercial operations, you need high visibility in the organization from field sales to your board of directors. The Pharma Marketing Effectiveness app gives you the tools to monitor your spend, understand your customer segments and measure patient response of your marketing efforts. You can visualize where you are winning patients and who is taking your patients. Is your email campaign resonating with your prescribers? Are you oversampling? Are you calling on the right targeted customers? Check out this comprehensive app to answer these questions and more!
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Find out more on how this app works and its ease of use by trying it out on Qlik’s demo site.